Move Fast with Marvel

During this month’s Retail Week Live I found myself mentally reciting Mark Zuckerberg’s favourite and famous slogan – “Move Fast & Break Things” as I encountered a never ending stream of innovation in the retail space.

With that slogan in mind I’d like to use this week’s column to talk about Marvel, a great start-up who presented on the technology stage, which could just help you move a bit faster. It’s certainly an ‘innovation-to-watch’.

Marvel is a really simple tool that transforms static design files and sketches into an interactive App, Web, Kiosk and Mobile prototype. In English this means anyone in your organisation can quickly create a prototype without writing a single line of code, saving an enormous amount of time that we’re all short of.

Let’s imagine you wanted to create a new category section in your retail app. To start you could draw some ideas on paper, a napkin (Amazon Prime was invented on a Napkin) or just about any other material and use the iPhone app to start linking pages together creating a basic prototype in minutes. You can easily share this via Email, Text or a QR code to allow anyone to test and play. Designers can then quickly take this prototype a step further with actual designs from Photoshop, Sketch or any other software tool they use whilst quickly and easily using the Marvel web interface to create a prototype.

Next you or anyone can test the prototype and see changes of the prototype in real-time, no more waiting on developers to write lines of code just to test an idea!

Marvel is already used by a remarkable 14,000 users with 30,000 design files added to the service alone last month – amazing for a start-up, which only launched in November. I’m not here to sell you a service; unlimited prototyping is free with Marvel however I am encouraging you to design quicker, prototype faster and test easier – it’s just one tool of many, which I’d highly recommend.

Yes, the prototype is not a finished product which your customers can use to checkout, it’s a prototype but it’s a great way to move fast, share it, test it and you guessed it, break it. It’s certainly an app that should be on the radar of anyone interested in innovation.

Find out more about Marvel or read my original column on Retail-Week.