Latest. Updates, News
& Thoughts
At Haatch, our mission is simple: back, scale, and exit high-growth B2B SaaS businesses, delivering exceptional returns for our investors. Today, we’re excited to share our latest success story—the all-cash exit of Re-flow, a field management software leader that generated up to 6.5x returns for our EIS investors.
This marks another milestone in our track record of investing in, nurturing, and successfully exiting early-stage SaaS companies. This is precisely why we remain so committed to this sector.
Backing a Game-Changer in Field Management
We first invested in Re-flow in 2020, drawn to its mission to digitally transform outdated workflows in construction, highways, and infrastructure. Before Re-flow, field teams relied on paper-based processes, manual compliance tracking, and inefficient communication.
The Re-flow platform changed everything, offering a mobile-first SaaS solution that streamlined real-time communication automated workflows and ensured seamless compliance for field teams and their office-based counterparts.
Fast forward to today, and Re-flow has become an industry leader, counting AA, Tarmac, WJ Group, HTM, and Eurofins Forensic Services among its enterprise clients.
The Growth Story: From £27k MRR to a 7 Figure Exit
Re-flow had 1,500 users when we invested and just £27k in Monthly Recurring Revenue (MRR). With our backing, strategic input, and the exceptional execution of the Re-flow team, the company scaled rapidly, surpassing:
✅ 30,000+ users
✅ Enterprise client growth across multiple sectors
✅ Recognition as one of The Times Best Places to Work (2023 & 2024)
This high-growth, high-retention model makes B2B SaaS so compelling and why it remains a core focus of our investment strategy.
Delivering Strong Tax-Free Returns for Our Investors
Haatch’s EIS investors had exposure to Re-flow through our funds, generating significant tax-free returns:
📈 EIS Fund 4 (2020 investment): 6.55x return
📈 EIS Fund 8 (2022 investment): 4.10x return
Both investments surpassed the minimum 3-year EIS holding period, meaning all gains are completely tax-free.
This is precisely why EIS investing is such a powerful tool. Not only does it allow us to back exciting, high-growth businesses, but it also delivers significant wealth creation potential for investors tax-efficiently.
Why This Exit Reinforces Our Strategy
At Haatch, we believe in backing early-stage SaaS companies solving deep pain points for their clients. Our investment in Re-flow aligned perfectly with our model:
✅ Real Problem-Solving – Re-flow addressed deep inefficiencies in field management, making it indispensable to its customers.
✅ Strong Revenue Growth – Expanding from a niche solution into a broader, highly scalable software ecosystem.
✅ Enterprise Adoption – Securing multi-year contracts with major infrastructure players.
✅ Successful Exit – Making it an attractive acquisition for a private equity firm, delivering a strong return for investors.
Re-flow is just one of many companies in our portfolio following this path. With 90% of our current portfolio still under four years old, we are entering an exciting phase where more of our businesses will begin to reach maturity and prepare for exit.
Looking Ahead: More Exits to Come
This successful exit is a testament to our strategy and execution at Haatch. But we’re just getting started.
Our portfolio is over 100 companies, and our team is growing, but our focus remains the same: identifying, scaling, and exiting world-class companies that drive exceptional returns for our investors.
As the market for B2B SaaS continues to grow, we’re more confident than ever in our ability to deliver game-changing success stories like Re-flow in the years ahead.
If you’re interested in investing alongside us and being part of the next wave of high-growth SaaS success stories, find out more here.