Pain: Targeting offline businesses with outreach is incredibly difficult and non-scalable.

Pain: Businesses are not prepared for AI agents joining their user-base.

Pain: B2B business face twin challenges: getting paid on time, and accessing bank funding while they wait to get paid.

Pain: Severe revenue loss (up to 25%) and a complete lack of revenue/cost optimisation in healthcare providers across Europe.

Pain: Managers struggle to maintain regular visibility into software development effort and linking it effectively to KPI outcomes.

Pain: Over 85% of fleet operators use disconnected systems, driving up costs, creating inefficiencies, and limiting access to real-time, accurate fleet data.

Pain: Biotech companies rely on one or two key drugs proving effective in human trials, but identifying early signs of failure or efficacy issues is costly, uncertain, and requires complex analytics across fragmented data sources.

Pain: E-commerce brands are trapped in a cycle of limited growth due to outdated, inefficient fulfilment providers that lack the technology to support their ambitions.

Pains: 70% of leaders state skills gap as their biggest employee challenge, while the #1 reason for employees to leave their company is the lack of development opportunities.

Pain: Recruiters spend two hours a day on manual tasks and agency owners have no visibility or control of their communication data.

Pain: Business teams waste countless hours waiting for data, while technical teams are stuck writing repetitive code instead of driving insights.

Pain: Manufacturers are losing billions to inefficiency, quality issues, and production delays because they rely on outdated, manual decision-making in complex production processes.

Pain: Employees lack visibility and access to career progression and development opportunities and HR teams have no visibility of the talents their workforce already have, to deploy them where most needed, now and in the future.

Pain: The risk of costly regulatory breaches causes marketing and product teams to delay launches, creating a constant tension between speed and compliance.

Pain: SMEs are struggling with the number of tools required to make sense of their cyber security.

Pain: Finance teams spend 50% of their time on email.

Pain: Automated workflows are hard to set up, break and do not scale beyond simple processes.

Pain: Most revenue leaders are missing their targets, and engaging buyers is increasingly difficult for GTM teams.

Pain: Brands are struggling to connect authentically with their customers online. Influencers are losing their influence and Gen Z are allergic to anything that looks or feels like advertising.

Pain: Healthcare companies know that genAI is crucial for reducing costs and improving care, but can’t leverage it due to a lack of in-house expertise, regulatory compliance challenges, and concerns over AI reliability and safety.

Pain: Execution of Retail Media for brands and agencies is manual and inefficient with inconsistent and non-standardised data.

Pain: Effective management of working capital for online and multi-channel merchants.

Pain: Employees are not offered personal and inclusive benefits that have an impact, resulting in poor uptake, wasted spend and admin burden.

Pain: There is a large and growing sustainability gap that is preventing 76.5 million businesses from turning their commitments into action.

Pain: Food businesses lose thousands of pounds in revenue every month due to their old-school demand forecasting which doesn’t factor in the underlying trends that influence consumer choice.

Pain: Fitness customers need 24/7 personalised engagement and support, and fitness operators can’t service this demand with their people or tech.

Pain: Complex regulatory frameworks and legal responsibilities coupled with lack of visibility into the large supply chain create a miasma of safety occurrences, legal and regulatory fines, productivity, and mobility issues.

Pain: 1 million slow, expensive and inconsistent ethics and compliance investigations are conducted globally every year.

Pain: Research is a slow, expensive & limited process.

Pain: Industrial companies struggle to get complete security and surveillance coverage of their sites cost-effectively.

Pain: Finding a fulfilment partner takes months of manual work.

Pain: Businesses can’t hear the voice of their customer.

Pain: People have moved into the skies, as their services stayed on the ground.

Pain: 350 million people around the world want flexible working, but there’s nowhere to go to search by how you work.

Pain: The struggle to stand out in a saturated job market.

Pain: Globally, sales teams face challenges in identifying when, who, and how to effectively connect with their ideal customers.

Pain: Siloed software analysis methods and inefficiencies in software development and product lifecycle processes consume 47% of a technical team’s time.

Pain: Scaling personalised and effective outbound is harder than ever.

Pain: With the deprecation of 3rd party cookies and wider challenges, marketers are struggling for addressability in digital advertising more than ever.

Pain: Brands want to embrace cryptocurrency payments on their checkout, but product, engineering and finance teams struggle to find a crypto solution that works like Stripe.

Pain: Sales and Customer Success professionals are under-prepared for commercial conversations and struggle to remember the training they receive.

Pain: Hospitality venues want to put on live music but access to talent is difficult, as is the management time to book, communicate and market the gig.

Pain: Brands want to take climate action and offset their carbon footprint but struggle to know what action to take, and how to evidence their efforts to the end consumer.

Pain: Brands can’t monetize their customers with mobile plans due to legacy telco processes and prohibitive costs.

Pain: Human conversations are the most powerful tool in candidate engagement. Yet, they are expensive, time-consuming and simply unscalable.

Sometimes we invest in a business, but we keep it quiet – this is a Stealth investment.

Pain: How to engage customers at scale to recover and repurpose products.

Pain: Customers have Martech overload, with excessive costs, siloed data, lack of leads and not enough ROI.

Pain: Remitting money globally lacks transparency, convenience & compliance.

Pain: HNWs have $1 trillion in PE through wealth managers. These positions are costly and complex to trade, rendering them illiquid.

Pain: Enterprises face significant inefficiencies as a result of repetitive processes.

Pain: Stagnant CVR and rising CAC in eCommerce.

Pain: Inefficiencies in manufacturing operations due to a lack of real-time insights and data-driven decisions.

Pain: Disorganised communities and opinions.

Pain: Clothing brands with inconsistent sizing with slow and wasteful complicated production supply chains.

Pain: External pressures are forcing credit lenders to overhaul unsustainable operations.

Pain: Health organisations and providers need to transform digitally but lack the in house skills to deliver.

Pain: Lenders face challenges tracking sustainable finance due to data gaps.

Pain: Engineers face outdated architectures, technically complex dependencies and inflexible infrastructures.

Pain: Amongst the constant noise of the internet and amidst the high-paced race to stay visible on social media feeds, discerning world-class talent and fresh cultural trends has become more challenging than ever before.

Pain: Mixing & mastering requires expensive studio equipment and complicated plugins, all of which can detract from the creative process.

Pain: Poor data literacy at enterprise companies means adoption of expensive data transformations fail, waste resources and cost people their jobs.

Pain: Slow and expensive batch ETL.

Pain: High costs and friction moving between traditional finance and crypto.

Pain: High barriers to entry for D2C brands entering the Chinese market.

Pain: Customer insights are often buried in long reports that are read by few.

Pain: It is difficult and expensive to find the top junior talent in the UK.

Pain: Money is overwhelming and people struggle to take control and feel financially well.

Pain: Slow and complex sales cycles or onboarding journeys for buyers in B2B

Pain: Navigating complex international employment regulations while ensuring accurate and timely payments for a diverse remote workforce.

Pain: Difficulty in accessing career opportunities for fresh tech graduates.

Pain: Lack of operational and risk controls for Digital Asset managers.

Pain: The average financial adviser has to copy & paste the same data between 11 different bits of tech; just to onboard a new client.

Pain: Cardiometabolic syndromes affect half the world’s adult population, costing healthcare more than $2 trillion a year.

Pain: Expensive, untrustworthy, and complex moving & storage solutions that lack transparency, convenience, and technological integration.

Pain: Lack of in-store customer data restricting omnichannel visibility for retailers.

Pain: Hidden fees applied by payment facilitators and poor checkout conversion.

Pain: Kitchens are under-utilised and have the capacity to drive more sales and profit with the same fixed cost.

Pain: Insurance businesses often have many overlapping systems and platforms, often legacy, with multiple data repositories and no one source of truth.

Pain: More than 15m people in the UK can no longer get access to a financial adviser.

Pain: 11 million people in England were unable to get a dentist appointment last year.

Pain: eCommerce brands rely too heavily on final mile delivery couriers at the most emotional stage of the buying journey, and risk losing repeat customers.

Pain: Leaving money on the table and low conversion rates for insurance providers in competitive markets.

Pain: High E-commerce bounce rates mean the typical visitor only looks at 3% of the product catalog.

Pain: Finding the right gift, for the right person, at the right time is a hard & manual process.

Pain: Sports performance is expensive & only available to professional athletes.

Pain: 1 in 3 people in the UK are as reliable to lend to as ‘Prime’ borrowers but are unfairly mis-scored.

Pain: Running a syndicate or a venture capital fund involves lots of manual processes and third parties.

Pain: Inaccurate, inefficient and inaccessible diagnosis and treatment of skin disease.

Pain: 11M people in the UK wear Dentures and 82% are unhappy with the fit.

Pain: The sports betting industry is often perceived as broken, dominated by faceless, unethical bookies where the house always wins, leading to an isolated and high-risk betting experience for users.

Pain: Complex and confusing digital user journeys for B2B and B2C net-zero sales.

Pain: How to drive meaningful connection and engagement among the deskless workforce.

Pain: Podcasting has a large and global audience. However, unlike online video, it is highly fragmented and difficult for organisations to efficiently penetrate.

Pain: Time-consuming administrative processes managed with frustrating paper-based systems or juggling between multiple software solutions.

Pain: Households overwhelmed with multiple bills, unclear rates, complex splits and loose finances.

Pain: The lack of technology available to Digital Publishers to enable them to effectively create revenue.

Pain: Scattered product planning processes and disengaged development teams.

Pain: Effective soft skills training can’t be delivered at scale.

Pain: Operational blind spots, communication gaps between teams, compromised safety processes and data isolation within fragmented legacy systems.

Pain: Airports run on legacy incumbents and difficult-to-use solutions.

Pain: Online content is typically a one-way system, which presents difficulties in creating and monetising live interactive video content.

Pain: We have our entire lives stored on our devices, but no fast & easy way to relive them.

Pains: Brands, agencies & platforms have no data and insight on audio advertising.

Pain: Enterprise development, contracts and integrations are slow and inefficient.

Pain: Software teams are expensive & slow to scale.

Pain: Holiday resorts are operationally inefficient, resulting in sub-optimal guest experiences and losing over 50% of their incremental revenue earning potential.

Pain: Cost and complexity of delivering virtual try on solutions and branded AR effects for retail and marketing.

Pain: E-Commerce brands and retailers can’t integrate, scale & manage multiple delivery carriers or send branded delivery updates.

Pain: Half of businesses do not conduct research when creating or refining new products, features and strategies