Meet Our Team
We are a team of hands-on value creators. We have been there. Built scaled companies of our own and sold them. We use that knowledge, experience and network to accelerate the growth of early-stage companies.

Fred created award-winning, digital customer experiences bridging the online-offline gap in one of the UK’s largest grocers, Morrisons. This included the launch of browse and order points, mobile payments and electronic shelf edge labels powered by early stage technology companies.
To achieve this Fred worked with cutting edge early stage technology start-ups to integrate and piece together award-winning customer experiences.
Co-founding Haatch in 2013, Fred runs the investment process end-to-end and works with portfolio businesses in advisory and board roles.

Prior to Google, Mark was the Managing Director of Blinkbox Music, where he grew the streaming music service to over 2.5 million users in 18 months. Previous to this, Mark held posts at Sainsbury’s, Global Media Vault, Microsoft, HMV, Warner Music UK and EMI.
Mark read Economics & Politics at University of Bath.

Kate has extensive experience in these fields and works alongside the Haatch team to continually enhance the operational capability and effectiveness of the business.
Over the last 22 years, Kate has held a number of senior positions within the Private Banking and Investment Management sectors whereby she has been responsible for delivering robust compliance frameworks and delivered efficient operational processes.
Reaching 6th on the Retail-Week Power List, Scott is regarded by many as one of the UK’s most innovative business professionals in retail.
After the Kiddicare acquisition, Scott became Managing Director and Chief Architect for Morrisons.com and has a wealth of experience in building and scaling large e-commerce businesses across the UK, most notably Kiddicare.com.
Founding Haatch, Scott has invested in, and developed businesses in the areas of ad tech, B2B SaaS (software as a service) and retail tech within the FMCG market including Elevaate, founded in 2014, enabling supplier monetisation programs across retailer websites.

The digital marketing agency grew from nothing to delivering an EBIT north of £1 million in just under 6 years before being sold into one of the world’s biggest advertising holding companies (IPG).
As a result of that journey he is now seen as one of the most prominent minds in digital marketing and is regularly asked to speak and write about cutting edge digital growth both in the UK and around the world.
His real world experience in people management, building profitable start-ups and marketing make him an extremely valuable member of the central team.


Elaines extensive background in Kiddicare as a partner involved directing all parts of the business, with a specific focus on buying, commercial & customer service across thousands of products & millions of orders whilst keeping every customer happy.

Hannah looks after everything from inbound enquiries to diary management and fund administration.
In addition to this Hannah provides administration and accounting support to portfolio companies.
