Backing Founders who build the future
Pre-Seed &
Seed B2B SaaS
From selling door-to-door to sealing eight-figure government deals, we know what it takes to win and how to build momentum with no roadmap. Whether you're an experienced founder or just starting out, we meet you where you are with capital, hands-on support, and a powerful network to back your journey.
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Founder support
Global network
Scaling ops
Go-to-market
Team building
Multiple exits
Operator-led
Sales
We’re backing the next generation of founders
Early-Stage B2B Software
You're building at pre-seed or seed stage, targeting minimum annual contracts of £12,000.
Founders with Grit
You’re comfortable with the risk of losing it all and have the grit to always find a way forward.
Understand Your Customer
You know what matters most for your champion and their budget, setting you apart with deep insight.
Clarity of Thought & Focus
You focus on the few things that truly move your business, keeping a clear direction.
Decisive Leadership
You’re unafraid to make tough choices that don’t match your long-term mission.
Building Enduring Value
Your goal isn’t just near-term wins. It’s building an enduring business that stands the test of time.
Unconventional Edge
You have an extreme trait; focus, curiosity, or audacity that sets you apart and drives success.
Think this sounds like your journey? Invite us to walk it with you.
Invite us In
Built by Operators,
Proven by Results
£1m
£250k
15
we’ve been on the journey with over 150 companies.
"Haatch have been very helpful, and big believers in us from day one. The team are always ready to jump on a call or make an introduction from their network when they can. They've moved quickly on fundraising, and followed their money! Strongly recommend."

"Haatch backed us when others stepped away, not just with capital, but with conviction. Their team gave us honest guidance, opened doors we couldn’t have reached alone, and worked with us through every critical decision. If you’re building something big in B2B SaaS, Haatch must be your first choice for capital and support."

"We invested in Trumpet’s £1.6 million pre-seed before they scaled into the global leader in Digital Sales Rooms, now ranked #1 on G2 for two consecutive quarters. With 8,000 users, 400,000 deal rooms, and over $435 million in closed-won revenue powered through the platform, Trumpet is transforming B2B sales with measurable gains in revenue, speed, and win rates."

"We first backed YASO in their £2 million pre-seed and doubled down in their £8.25 million Series A. Since launching in July 2024, they’ve scaled to over $2.2 million ARR in 11 months, with clients seeing 300 to 600 percent sales growth through Yaso’s platform. Now projecting $4.2 million ARR, YASO is fast becoming the operating system for Western brands entering China’s e-commerce market."
