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Backing Founders who build the future

Our FOcus

Pre-Seed &
Seed B2B SaaS

From selling door-to-door to sealing eight-figure government deals, we know what it takes to win and how to build momentum with no roadmap. Whether you're an experienced founder or just starting out, we meet you where you are with capital, hands-on support, and a powerful network to back your journey.

Start The Conversation

  • Founder
support

  • Global network

  • Scaling ops

  • Go-to-market

  • Team building

  • Day-Zero Investors

  • Operator-led

Pitch to Us

We’re backing the next generation of founders

Early-Stage B2B Software

You're building at pre-seed or seed stage, targeting minimum annual contracts of £12,000.

Founders with Grit

You’re comfortable with the risk of losing it all and have the grit to always find a way forward.

Understand Your Customer

You know what matters most for your champion and their budget, setting you apart with deep insight.

Clarity of Thought & Focus

You focus on the few things that truly move your business, keeping a clear direction.

Decisive Leadership

You’re unafraid to make tough choices that don’t match your long-term mission.

Building Enduring Value

Your goal isn’t just near-term wins. It’s building an enduring business that stands the test of time.

Unconventional Edge

You have an extreme trait; focus, curiosity, or audacity that sets you apart and drives success.

Think this sounds like your journey? Invite us to walk it with you.

Invite us In

In house expertise

Built by Operators,
Proven by Results

Pre-Seed Cheque

£335k

Seed & Follow-On Cheques Up-To

£1m

Average days from first meeting to IC

15

Built with Haatch

we’ve been on the journey with over 150 companies.

"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Supo connects to the tools firms already use and delivers real-time intelligence on people, projects and profit. The results speak for themselves: Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. It makes data transparent across the whole firm. That's when the real shift happens."

Marwa Ebrahim
,
Investment Analyst
,
Supo
YoY growth
186%
Platform Integrations
500+
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YoY growth
186%
Platform Integrations
500+

"We backed Bodyswaps because we didn't need to be convinced the problem was real. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are deployed in universities and hospitals across three continents. This team is building something that will define a category."

Mark Bennett
,
Partner
,
Bodyswaps
ARR
£2.3m+
Employees
30+
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ARR
£2.3m+
Employees
30+

"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his ecommerce business to £45m revenue; I'd cracked cross-border manufacturing with Chinese suppliers. We moved early, moved quickly and have continued to back them in every round since. In 11 months from launch they signed 6 global brands including PIXI and Nip+Fab. We saw the vision, and we're here for the journey."

Jeremy Luzinda
,
Principal
,
Yaso
Series A
$11m
YoY Client Growth
327%
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Series A
$11m
YoY Client Growth
327%

"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, and getting less back. Sendr flips that with AI-powered personalisation at scale: dynamic video, voice notes and custom landing pages from a single recording. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention."

Charlie Weavers-Wright
,
Investment Associate
,
Sendr
Personalised pages created
780k+
AppSumo AI Week
1 in 100
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Personalised pages created
780k+
AppSumo AI Week
1 in 100
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