Adclear Raises £2.1m to Redefine Financial Promotions Compliance with AI
We’re delighted to share that Haatch portfolio company, Adclear, has raised an oversubscribed £2.1m Seed round led by Outward VC, alongside AFG Partners and Tenity. The round also includes notable angels such as Dan Cobley (founder of ClearScore) and Keith Grose (UK MD of Coinbase), with Haatch and Force Over Mass Capital backing once again, following our earlier pre-seed investment.
Who is Adclear?
Adclear is the AI-powered financial promotions (FinProm) compliance platform trusted by many of the UK’s leading banks and fintechs, including Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades and Trade Nation.
Founded in 2024 by Doni Hoti, Joe Jordan and Cameron Ward, Adclear automates the complex compliance checks financial institutions must conduct across their marketing and product communications, from social posts and ad campaigns to website content, emails, and product screens.
The platform ensures every piece of customer-facing content meets FCA, ASA, and other regulatory requirements, giving compliance teams confidence and freeing marketing teams to operate at speed.
Why This Matters
Financial promotions compliance has long been one of the biggest bottlenecks for regulated businesses. Marketing teams are under pressure to move faster than ever, while compliance teams must safeguard against regulatory breaches, a process that can be slow, manual, and resource-intensive.
Adclear bridges this gap. Its AI analyses marketing assets in real time, flagging potential risks and providing actionable guidance to ensure full compliance. On average, the platform reduces review times by 88%, while maintaining an auditable trail for regulators.
This latest funding will enable Adclear to expand its team, accelerate international growth across EU, US, APAC, and MENA markets, and develop new AI products to support the full lifecycle of financial promotions compliance.
Why We Are Excited
At Haatch, we first backed Adclear at pre-seed because we saw a founding team deeply attuned to one of fintech’s most pressing and universal challenges, and capable of building a transformative solution.
In a world where AI-driven marketing is reshaping how brands communicate, Adclear ensures compliance can keep pace. By bridging the divide between growth and governance, it empowers financial institutions to innovate responsibly, scale faster, and stay on the right side of regulation.
Adclear’s journey, from 10x ARR growth to widespread adoption by leading financial brands and now the support of a world-class investor syndicate, highlights both the scale of their ambition and the strength of their execution.
We’re proud to continue supporting Doni, Joe, and Cam as they build the infrastructure powering the next generation of compliant marketing.
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