Who They Are

Adclear is a regulatory technology company specialising in automating marketing compliance processes for fintech enterprises. Their platform is designed to assist companies operating under stringent Financial Conduct Authority (FCA) regulations, particularly those in high-risk sectors such as investments, loans, foreign exchange (FX), contracts for difference (CFDs), spread betting, and cryptocurrency.

What Problem They Solve

Fintech companies in high-risk categories face the dual challenge of achieving rapid growth while adhering to strict regulatory standards. Traditional manual compliance reviews are often time-consuming and can create bottlenecks that impede marketing initiatives and strain relationships between departments. Adclear addresses this issue by providing a platform that automates and centralises compliance workflows, offering instant, contextual feedback on marketing materials. This automation not only accelerates the review process but also ensures consistent adherence to regulatory requirements, thereby mitigating the risk of non-compliance.

Traction & Progress

Adclear has demonstrated impressive progress since its inception:

• Funding Milestone - The company recently secured £510,000 in pre-seed funding, led by Haatch, alongside Force Over Mass and Founders Capital. This investment will fuel the enhancement of their AI capabilities and support expansion into EU and US regulatory frameworks.
• Client Portfolio - Adclear boasts an impressive roster of clients, including leading fintech brands such as Plum, Creditspring, and Trade Nation, underscoring the platform's effectiveness and market demand.

Positive Client Feedback - Clients have reported significant improvements in their compliance processes. For instance, Peter Simai, Head of Compliance and MLRO at Plum, noted enhanced consistency and efficiency, leading to smoother workflows between compliance and marketing teams.

Why We Are Excited

Our enthusiasm for Adclear stems from several key factors:

• Addressing a Critical Need - Adclear tackles a significant pain point in the fintech industry, offering a solution that balances the need for rapid marketing execution with stringent compliance requirements.
• Innovative Technology - The platform's AI-driven approach to automating compliance reviews is both innovative and practical, providing tangible benefits to its users.
• Scalability Potential—Adclear plans to extend its compliance coverage to EU and US regulatory frameworks, positioning it for substantial growth in the global fintech market.
• Experienced Leadership - The founders' deep understanding of regulatory compliance and marketing dynamics positions them well to navigate the industry's complexities.

In summary, Adclear's unique solution, proven traction, and growth potential align perfectly with our commitment to supporting innovative solutions that address critical challenges in the financial services industry. We are excited to support their journey as they innovate and lead in the regtech space.