Who They Are

Triffecta is a next-generation retail media execution platform built to solve the biggest barrier in the industry today: scale. It enables brands, retailers, and agencies to run campaigns across multiple retailers through a single interface, with real-time optimisation, consolidated reporting, and machine learning.

Designed by the team behind the successful Elevaate platform, Triffecta empowers users to seamlessly launch, manage, and optimise campaigns across the UK’s top grocery retailers - faster, smarter, and with measurable impact.

What Problem They Solve

Retail media is booming, now surpassing $130 billion globally, but despite its promise, scaling remains a major challenge. Today’s retail media landscape is fragmented, and each retailer operates a siloed system, leading to repetitive manual work, slow execution, and limited visibility across performance.

Triffecta addresses these pain points directly by connecting disparate systems, automating workflows, and providing real-time insights. Rather than replacing existing retailer infrastructure, Triffecta bridges them, unlocking scale, speed, and smarter decisions for brands.

Traction & Progress

Triffecta has hit the ground running. It is currently onboarding early beta partners with a performance-based pricing model, offering execution for free during beta. The founding team brings exceptional pedigree, leading retail media strategies and platforms for global giants like Albertsons, Ahold-Delhaize, and Dollar General. With a strong product already in place and integration conversations underway, Triffecta is on course to be a foundational player in the future of retail media.

Why We Are Excited

We’re backing a proven team at the right moment in a massive market. Retail media’s future depends not just on demand but on execution, and Triffecta is delivering the infrastructure to make true scale possible. With a clear vision, deep domain expertise, and early market momentum, Triffecta is uniquely positioned to drive real change in the industry. We’re excited to support them as they build the go-to execution layer for retail media.