/* Team CSS */

Why We Invested in ShopAI: Backing the First Conversational Business Intelligence Platform

By
Charlie Weavers-Wright
By
Haatch

Who They Are

ShopAi is the first Conversational Business Intelligence platform, designed to replace traditional dashboards and queries with natural conversation. Instead of creating yet another business intelligence tool to learn, ShopAi makes data accessible through everyday communication channels, from chat to video conferencing to email. Their approach redefines how enterprise teams interact with information: by asking questions and getting reliable, instant answers.

What Problem They Solve

Enterprise teams lose time and money navigating fragmented systems, logging into multiple tools, and writing complex queries to answer simple questions. This inefficiency costs an average of £45,760 annually in lost productivity and grows with organisational scale. Traditional Business Intelligence platforms often add to the problem by creating another interface to learn, another layer of complexity to manage, and another vendor relationship to oversee. ShopAi removes that burden entirely, transforming fragmented databases into a unified conversation that works across existing systems.

Traction and Progress

ShopAi has already demonstrated powerful enterprise adoption and results. More than 255 users are actively deployed, delivering an impressive 281% ROI in just 3.1 months. Their Meta-SQL architecture eliminates the risk of AI hallucination, creating the first reliable conversational interface for enterprise databases.

And their breakthrough goes beyond Business Intelligence into live communication. The platform enables dual AI video conferencing, simultaneous private and group AI assistance during meetings, alongside conversational database access through any channel, including direct email interaction. This means true Conversational Business Intelligence: unified AI-mediated communication across every business touchpoint, not just data queries.

While many AI companies claim to “democratise data,” ShopAi has actually delivered it. With 99.5% uptime, 150ms response times, and support for 40+ languages, ShopAi has proven the model scales globally.

Why We Are Excited 

At Haatch, we invest in companies that improve existing categories and create new ones. ShopAi didn’t make better dashboards; it eliminated them altogether. It didn’t improve queries; it replaced them with conversation.

The market opportunity is huge. Enterprises are overwhelmed by AI tools that add complexity. ShopAi offers the opposite: radical simplification. Their platform is system-agnostic, requires no data migration, avoids vendor lock-in, and introduces a unique revenue model that moves beyond cost-centre positioning to enable partner revenue sharing and B2B2C models.

Conversational Business Intelligence is the future of how enterprises will access their most valuable asset: data. ShopAi brings business questions back to their simplest form: ask, and get the answer.

By
Charlie Weavers-Wright
Associate
News & Updates

The latest
from Haatch

See More

Haatch Leads £2m Oversubscribed Round into AAZZUR

By
Jessica Fox
By
Haatch
January 20, 2026
Read more
Haatch is proud to have led AAZZUR’s £2 million oversubscribed funding round, backing a category-defining platform powering the next generation of embedded finance. The round was completed in October 2025 and included participation from Alert Venture Foundry, Alumni Ventures, Great Stuff Ventures, Tenity and Tyr Ventures, alongside a strong group of experienced fintech operators.

What Happens (to your EIS/SEIS investments) When You Die?

By
Jessica Fox
By
Haatch
January 15, 2026
Read more
As an investor, you naturally focus on capital growth and securing tax reliefs. However, for many, the ultimate measure of successful estate planning is the peace of mind that comes from knowing their loved ones will not be burdened with excessive administration during an already difficult time.

Beating the Froth: Why Commercial Traction Is the Ultimate Hedge

By
Tom Healy
By
Haatch
Read more
In today’s venture landscape, the noise is deafening. We are witnessing a capital formation cycle that rivals the dot-com era, with hyperscalers committing hundreds of billions to infrastructure and startups achieving extraordinary valuations on promise alone.

2025 in review, and why 2026 could be even bigger for Haatch

By
Scott Weavers-Wright OBE
By
Haatch
Read more
If you spend any time with our team, you’ll know we’re optimists by default, but we’re not blind to the headwinds either. Still, as we step into 2026, it genuinely feels like the UK is entering a new phase for early-stage company building.