Why We Invested in ShopAI: Backing the First Conversational Business Intelligence Platform
Who They Are
ShopAi is the first Conversational Business Intelligence platform, designed to replace traditional dashboards and queries with natural conversation. Instead of creating yet another business intelligence tool to learn, ShopAi makes data accessible through everyday communication channels, from chat to video conferencing to email. Their approach redefines how enterprise teams interact with information: by asking questions and getting reliable, instant answers.
What Problem They Solve
Enterprise teams lose time and money navigating fragmented systems, logging into multiple tools, and writing complex queries to answer simple questions. This inefficiency costs an average of £45,760 annually in lost productivity and grows with organisational scale. Traditional Business Intelligence platforms often add to the problem by creating another interface to learn, another layer of complexity to manage, and another vendor relationship to oversee. ShopAi removes that burden entirely, transforming fragmented databases into a unified conversation that works across existing systems.
Traction and Progress
ShopAi has already demonstrated powerful enterprise adoption and results. More than 255 users are actively deployed, delivering an impressive 281% ROI in just 3.1 months. Their Meta-SQL architecture eliminates the risk of AI hallucination, creating the first reliable conversational interface for enterprise databases.
And their breakthrough goes beyond Business Intelligence into live communication. The platform enables dual AI video conferencing, simultaneous private and group AI assistance during meetings, alongside conversational database access through any channel, including direct email interaction. This means true Conversational Business Intelligence: unified AI-mediated communication across every business touchpoint, not just data queries.
While many AI companies claim to “democratise data,” ShopAi has actually delivered it. With 99.5% uptime, 150ms response times, and support for 40+ languages, ShopAi has proven the model scales globally.
Why We Are Excited
At Haatch, we invest in companies that improve existing categories and create new ones. ShopAi didn’t make better dashboards; it eliminated them altogether. It didn’t improve queries; it replaced them with conversation.
The market opportunity is huge. Enterprises are overwhelmed by AI tools that add complexity. ShopAi offers the opposite: radical simplification. Their platform is system-agnostic, requires no data migration, avoids vendor lock-in, and introduces a unique revenue model that moves beyond cost-centre positioning to enable partner revenue sharing and B2B2C models.
Conversational Business Intelligence is the future of how enterprises will access their most valuable asset: data. ShopAi brings business questions back to their simplest form: ask, and get the answer.
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