scaling ambition

"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Supo connects to the tools firms already use and delivers real-time intelligence on people, projects and profit. The results speak for themselves: Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. It makes data transparent across the whole firm. That's when the real shift happens."

"We backed Bodyswaps because we didn't need to be convinced the problem was real. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are deployed in universities and hospitals across three continents. This team is building something that will define a category."

"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his ecommerce business to £45m revenue; I'd cracked cross-border manufacturing with Chinese suppliers. We moved early, moved quickly and have continued to back them in every round since. In 11 months from launch they signed 6 global brands including PIXI and Nip+Fab. We saw the vision, and we're here for the journey."

"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, and getting less back. Sendr flips that with AI-powered personalisation at scale: dynamic video, voice notes and custom landing pages from a single recording. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention."