scaling ambition
The Haatch Portfolio
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Decima2
2023
2025
Decima2 helps small businesses take control of their marketing using AI. We know how important every penny is, so our strategist is underpinned by a Causal AI model that accurately measures ROI. On top of this, we are building an agentic AI strategist that learns what work and runs your performance marketing for you.
FIOR
2025
2025
Fior : Authentication for the Intelligent Age. Authentication is online, manual and weak. Through autonomous, dynamic authentication with quantum safe, standards-based cryptography, Fior makes systems resistant to the most sophisticated AI enabled credential attacks and delivers trustless, offline authentication for any form of digital asset.
Smile Genius Dental
2021
2025
Smile Genius Dental is building the digital backbone for dentistry by connecting clinics, labs, and dental groups through a single, intelligent workflow platform. Today’s dental ecosystem operates in silos, leading to delays, miscommunication, and lost revenue. Smile Genius replaces this fragmented environment with an integrated system that standardises workflows, provides real-time visibility, and supports decision-making at scale. By powering lab orders, case management, analytics, and operations in one place, Smile Genius enables dental organisations and teams deliver better patient outcomes with greater efficiency.
Duku
2025
2025
Duku AI gives product and engineering teams the confidence to move fast without breaking things. We continuously simulate real customer journeys, detect critical breakages early, and eliminate manual test maintenance.
The payoff = Higher release velocity. Fewer outages. Lower QA overhead. Confidence your product works, every time you ship.
Ship faster. Ship fearlessly.
Instamo
2025
2025
Instamo modernises how lenders connect with brokers in the mortgage journey. We turn existing lender portals into a one-click submission experience with real-time data checks, seamless integration and measurable operational gains. Our technology structures and verifies broker application data, reducing manual keying and improving accuracy without needing a system rebuild.
Built by experts in financial services automation, Instamo helps lenders increase application volume, streamline workflows and deliver a faster, smoother experience for brokers.
Close Easy
2025
2025
Prolo
2024
2025
Prolo is the AI-powered operating system for construction procurement, replacing fragmented processes with a single, intelligent platform for sourcing, pricing, ordering, and supplier management.Built by industry insiders, we help construction teams save time and money while gaining real-time visibility and control over their materials spend. From subcontractors today to main contractors, developers, and merchants tomorrow, Prolo is transforming how the industry buys.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."
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"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."
"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."
"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."
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