scaling ambition
The Haatch Portfolio
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Martee Ai
2023
2024
Through the power of AI, Martee’s is unlocking drastically improved demand forecasting accuracy for food businesses. We’re addressing the sector-wide pain of forecasting consumer demand – which overpriced fresh products, restrictive ultra-processed options & empty ready-to-eat shelves are all symptoms of (in addition to the food waste we hear a lot about). At the core of our ML models, and simple BI interface, our (often overlooked) north star metric is availability on-shelf.
Towards our vision of a data-enabled food system with reliable hyper-local availability of the products people want, we’re arming businesses with the tools they need to grow sales and customer satisfaction, without creating excessive food waste.
CertChain
2021
2024
Certchain is a forward-thinking B2B SaaS company specializing in the generation, certification, and distribution of complex regulatory data, particularly poised to address the new challenges posed by the Building Safety Act 2022 in the UK’s construction industry. The company serves a diverse clientele including regulators, various construction professionals, and government bodies.
Fulfilment.com
2023
2024
Fulfilment.com connects brands with the perfect fulfilment partner. We believe a 3PL is the most critical partner for any e-commerce business, directly impacting customer satisfaction and brand success. Our mission is to simplify the process of finding, analyzing, and comparing quotes from fulfilment providers tailored to your exact needs. By doing so, we help brands reduce costs and secure the ideal 3PL partner to drive their growth. Powered by innovative technology, our platform aggregates data from an extensive network of fulfilment providers, delivering customized quotes in just 10 minutes and offering brands a clear, comprehensive view of their options.
Four/Four
2023
2024
We’re helping B2B SaaS companies get unparalleled insights into their customer needs, predicting trends and behaviours to provide better segmentation, cut-through, conversion and net revenue retention. Gather and analyse your voice of the customer straight from your conversations with zero effort.
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Flexa
2019
2024
Flexa provides much needed transparency in the job hunting process by verifying companies as truly flexible. We increase their discoverability through company profiles that are browsed by millions of users, and elevate their presence through slick employer brand marketing. The future of work is flexible.
AiApply
2023
2024
AiApply is revolutionising the job search process by utilising advanced AI to empower job seekers. Our platform streamlines the discovery, preparation, and application phases, ensuring users land their ideal roles efficiently. By leveraging AI for personalised job matching and application enhancement, we offer a unique edge in navigating the competitive job market. Our team combines AI innovation with deep job market insights, providing a smarter, faster way to secure employment. AiApply is where ambition meets opportunity, transforming job-seeking into a seamless, successful journey.
Trigify
2023
2024
Trigify.io reimagines sales engagement by offering a nuanced solution to a universal challenge: the art of precisely targeting and connecting with key customers. At its core, Trigify equips sales teams with an intelligent platform that seamlessly integrates sales triggers and intent data, along with AI-driven assistant automation, facilitating timely and relevant interactions. This approach enables sales professionals to not just reach out, but reach out with relevance and informed intent, dramatically enhancing the effectiveness of their outreach efforts.
Veriom
2023
2024
Veriom is an application monitoring platform that audits software systems for limitations and gaps causing software risks and provides the recommended actions for teams to take using AI.
Siloed software analysis methods and inefficiencies in software development and product lifecycle processes consume 47% of a technical team’s time and results in multi-millions spent annually to address software issues and maintain systems.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."
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"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."
"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."
"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."
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