Fred was responsible for a number of high-profile, large-scale innovation projects across Kiddicare.com and, post-acquisition, Morrisons, the UK’s 4th largest Supermarket.

Fred created award-winning digital customer experiences by working with cutting-edge early-stage technology start-ups, bridging the online-offline gap at Morrisons. This included the launch of browse-and-order points at over 300 supermarkets, mobile payments which scaled to hundreds of millions in revenue and electronic shelf-edge labels for thousands of SKUs in the largest, digital-first retail stores in the UK.

Having co-founded Haatch in 2013, and launching the tax-efficient funds in 2018, Fred is responsible for the day-to-day running of the funds and team.

He has led the completion of over 240 investments into 100+ companies over the last 10 years and the onboarding of over 900 investors into the funds.