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Three White Guys in China

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Mar 2026
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Founder story with Jonny Plein, Co-founder at YASO. YASO helps global brands launch and scale in China through an end-to-end operating system built for modern Chinese commerce. Haatch first invested at pre-seed in 2022, then re-invested in 2025 alongside a number of other notable VCs.

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Haatch Ventures LLP is a limited liability partnership registered in England with registration number OC421829 and is the manager of the Haatch SEIS Fund, Haatch EIS Fund, Haatch BBB Syndicate Fund, Blue Earth Syndicate & Haatch D2N2 ESAIF. Haatch Ventures LLP is authorised and regulated by the Financial Conduct Authority (FCA registration number 916959).

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