scaling ambition
The Haatch Portfolio
RoEx
2022
2022
RoEX is a music tech start-up founded in 2022 as a spin-out of Queen Mary University of London’s Centre for Digital Music (C4DM).
RoEx’s state-of-the-art web platform and API leverage the power of AI to deliver exceptional mixing and mastering services, along with advanced analysis tools designed to empower musicians, producers, and content creators in achieving their creative vision.
Keaze
2017
2021
Keaze is the UK’s leading tech provider to the affordable housing sector, with exclusive partnerships with the Greater London Authority and the National Housing Federation.
What started out as a way for housing providers and homeseekers to list and find properties via Keaze marketplace, has evolved into a software toolkit that dramatically streamlines the affordable home ownership process.
A connected ecosystem, centred around the customer journey, empowers housing providers and homeseekers alike.
Auddy
2018
2021
Founded in 2020 and with a 2021 product launch, Auddy is one of the only companies providing end-to-end solutions for any organisation interested to utilise the podcast medium as a means of marketing, advertising or communications.
In addition to its ability to produce podcasts (1,000 hours to date and with numerous awards), the company’s solutions include an adtech component, delivering programmatic advertising in numerous markets, and Campfire, a solution focused on using podcasting as a private means of audio communication (supplementing tools such as social media and newsletter) and with use cases across internal communications, investor relations, training, direct sales and bundled digital publishing.
Auddy’s management team comes from brands such as Sky, Universal Studios, Deezer, SoundCloud, Los Angeles Times, National Geographic, EMI and Netflix.
PepTalk
2019
2021
PepTalk delivers a measurable set of KPIs to improve safety performance by prioritizing employee morale, engagement and psychological safety.
We move the dial on these measures by implementing behavioral change plans at scale across organizations with the ultimate focus on reducing workplace incidents.
Our customer base includes Jacobs Engineering, Linesight and Clune Construction.
Diode
2019
2021
Diode is a leading SaaS solution for ambitious automotive, banking, and energy partners who want to provide intuitive, data-driven digital user journeys that enhance customer satisfaction and boost sales.
Our software platform empowers consumers to switch to net-zero products through seamless digital journeys and engaging survey tools. Diode’s personalised recommendation software attracts and retains customers, driving penetration, generating leads for EVs, net zero home technologies, and other energy innovation and maximising conversion.
Fighting climate change is no longer an option, but a necessity. Too often, the journey to get there is complex and confusing. Outdated technology and sales techniques result in poor customer journeys and missed sales opportunities. We’re here to change that.
Betmate
2020
2021
Betmate is revolutionising the online betting landscape by transforming it from a solitary, high-risk activity to an engaging, social, and responsible form of entertainment. Unlike traditional bookmakers, Betmate’s platform ensures that someone always wins, fostering a community-driven experience.
Betmate offers a suite of unique products on a live, peer-to-peer platform, allowing users to compete against each other rather than against the house. This approach not only makes betting more enjoyable but also promotes responsible practices. With innovative game formats, including Fantasy Football and a custom-built predictor engine, Betmate provides sports fans with novel ways to engage with live sports.
Dermie
2019
2021
Base plus is building Dermie.AI – an AI-enabled teledermatology platform that helps everyday people track, dermatologists triage, & insurers reduce the risk of disease.
We have the world’s largest, diverse proprietary dataset of skin disease images, to build diagnostic artificial intelligence models that work for everyone, every time, everywhere. There are at least 1.1billion people globally suffering from diseases such as skin cancer, psoriasis, acne etc – the early detection of these diseases mean a global reduction in cost; in the US alone, skin diseases cost $75bn annually. Alongside cost reduction, scientific advancements in understanding the link between internal disease and the external presentation of disease creates exciting possibilities for using the skin as a broad mechanism for early detection of multisystem disease in general.
Odin
2020
2021
Previously running a syndicate or a venture capital fund involved lots of manual process and third parties – banks, lawyers, accountants, regulatory umbrellas, etc.
You can imagine Odin a bit like Stripe for investing;
- We automate the critical rails that investments in private markets run on: legal, payments, SPVs, regulatory umbrella, fund administration, etc.
- We provide a communication and discoverability layer on top of this: Startup investing is trust & relationship-driven. Investors can use Odin to connect with one another, publish content, collaborate, share deal flow, and invest. People can run invite-only investment communities and provide access to deals, or list their fund so people can invest in it online.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Supo connects to the tools firms already use and delivers real-time intelligence on people, projects and profit. The results speak for themselves: Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. It makes data transparent across the whole firm. That's when the real shift happens."

"We backed Bodyswaps because we didn't need to be convinced the problem was real. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are deployed in universities and hospitals across three continents. This team is building something that will define a category."

"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his ecommerce business to £45m revenue; I'd cracked cross-border manufacturing with Chinese suppliers. We moved early, moved quickly and have continued to back them in every round since. In 11 months from launch they signed 6 global brands including PIXI and Nip+Fab. We saw the vision, and we're here for the journey."



"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, and getting less back. Sendr flips that with AI-powered personalisation at scale: dynamic video, voice notes and custom landing pages from a single recording. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention."
