scaling ambition
The Haatch Portfolio
MoneySavvy
2019
2021
A digital solution aimed at the majority of the UK population with less complex needs and smaller sums to invest, a group crying out for a financial planning solution instead of always being sold a product.
MoneySavvy answers the most important customer question of all: Am I/Will I be OK for money?
Designed by a highly experienced financial services team and a network of industry experts, the MoneySavvy APP gives every customer a personal “financial wellness” score telling them where they are and a tailored financial plan to achieve financial security and success for their family.
Toothfairy
2017
2021
Founded by dentists, Toothfairy®is the UK’s first health-regulated dental app connecting patients to dentists for a range of treatments, from emergencies and prescriptions to cosmetics and oral health kits. Supercharged by smart technology, that helps dentists detect, track and monitor dental disease, our patients benefit from more affordable, convenient and quicker dental care.
Winner of ‘Best Healthcare Solution’ by the Health Tech Digital awards in 2023, and ‘App of the Year’ by the Dental Industry Awards. Its current patent-pending technology is protecting over 2.8 million members, and 22,000 companies to provide employees with better dental access and care.
Primis
2020
2021
Primis is a customer centric software platform provider who can provide an end-to-end shopping experience. Building on your pre-existing eCommerce marketplace, as well as solving those logistical problems you just have not been able to sort yourself.
Primis’ mission is to enhance the open interactions between the consumer and retailer to improve consumers post-purchase customer experiences in a way that modifies how they think, react, and buy online.
Nuon
2020
2021
Nuon helps insurance providers maximise profitability and beat the competition by making live adjustments to every premium quote they offer, optimising their pricing in real-time.
We have developed AI algorithms, using a branch of AI called reinforcement learning, to constantly monitor the performance of an insurance product, and recommend pricing adjustments to improve conversion and/or premium income.
Advanced Commerce
2018
2021
Advanced Commerce is the new gold standard for online merchandising.
Founded by SaaS industry veteran André Brown, the company is bringing Enterprise-grade merchandising to the small and mid-tier retailers.
Launched only 2-years ago, the company is the fastest-growing search and merchandising software company, having gone from zero to approx. 40 logos including: Anya Hindmarch, The Conran Shop, EGO shoes, Fenwick, Heals, Hoodrich, Intersport, Jigsaw, LK Bennett, Mori and Pangaia to name a few.
To&From
2021
2021
With decades of retail and technology experience, the To&From team embarked on a mission to make everyday gifting easier for everyone.
The robust solution includes a style quiz that matches user preferences to the best gifts for any occasion, a self-serve gift directory that has all the gifts they will want, intuitively discovered with To&From’s patent pending methodology and soon the Company will launch a Concierge gifting program that will give users an even more personalised experience – taking the pain out of all the household gifting. The data that powers To&From grows in importance over time, allowing for a one-click solution whereby the gifting solution is often delivered before the user even remembers there is a need.
TeamSportz
2020
2021
TeamSportz, is a sports platform that uses AI to democratise access to sports performance for every athlete.
TeamSportz offers players the ability to meticulously analyze their performance, progress, and skills during drills using only the camera on their phone. Coaches, in turn, gain insights through an intuitive web dashboard that aids in nurturing player development, managing teams, and facilitating effective communication.
Odin
2020
2021
Previously running a syndicate or a venture capital fund involved lots of manual process and third parties – banks, lawyers, accountants, regulatory umbrellas, etc.
You can imagine Odin a bit like Stripe for investing;
- We automate the critical rails that investments in private markets run on: legal, payments, SPVs, regulatory umbrella, fund administration, etc.
- We provide a communication and discoverability layer on top of this: Startup investing is trust & relationship-driven. Investors can use Odin to connect with one another, publish content, collaborate, share deal flow, and invest. People can run invite-only investment communities and provide access to deals, or list their fund so people can invest in it online.
Dermie
2019
2021
Base plus is building Dermie.AI – an AI-enabled teledermatology platform that helps everyday people track, dermatologists triage, & insurers reduce the risk of disease.
We have the world’s largest, diverse proprietary dataset of skin disease images, to build diagnostic artificial intelligence models that work for everyone, every time, everywhere. There are at least 1.1billion people globally suffering from diseases such as skin cancer, psoriasis, acne etc – the early detection of these diseases mean a global reduction in cost; in the US alone, skin diseases cost $75bn annually. Alongside cost reduction, scientific advancements in understanding the link between internal disease and the external presentation of disease creates exciting possibilities for using the skin as a broad mechanism for early detection of multisystem disease in general.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."

"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."

"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."



"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."
