scaling ambition
The Haatch Portfolio
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Betmate
2020
2021
Betmate is revolutionising the online betting landscape by transforming it from a solitary, high-risk activity to an engaging, social, and responsible form of entertainment. Unlike traditional bookmakers, Betmate’s platform ensures that someone always wins, fostering a community-driven experience.
Betmate offers a suite of unique products on a live, peer-to-peer platform, allowing users to compete against each other rather than against the house. This approach not only makes betting more enjoyable but also promotes responsible practices. With innovative game formats, including Fantasy Football and a custom-built predictor engine, Betmate provides sports fans with novel ways to engage with live sports.
Diode
2019
2021
Diode is a leading SaaS solution for ambitious automotive, banking, and energy partners who want to provide intuitive, data-driven digital user journeys that enhance customer satisfaction and boost sales.
Our software platform empowers consumers to switch to net-zero products through seamless digital journeys and engaging survey tools. Diode’s personalised recommendation software attracts and retains customers, driving penetration, generating leads for EVs, net zero home technologies, and other energy innovation and maximising conversion.
Fighting climate change is no longer an option, but a necessity. Too often, the journey to get there is complex and confusing. Outdated technology and sales techniques result in poor customer journeys and missed sales opportunities. We’re here to change that.
PepTalk
2019
2021
PepTalk delivers a measurable set of KPIs to improve safety performance by prioritizing employee morale, engagement and psychological safety.
We move the dial on these measures by implementing behavioral change plans at scale across organizations with the ultimate focus on reducing workplace incidents.
Our customer base includes Jacobs Engineering, Linesight and Clune Construction.
Auddy
2018
2021
Founded in 2020 and with a 2021 product launch, Auddy is one of the only companies providing end-to-end solutions for any organisation interested to utilise the podcast medium as a means of marketing, advertising or communications.
In addition to its ability to produce podcasts (1,000 hours to date and with numerous awards), the company’s solutions include an adtech component, delivering programmatic advertising in numerous markets, and Campfire, a solution focused on using podcasting as a private means of audio communication (supplementing tools such as social media and newsletter) and with use cases across internal communications, investor relations, training, direct sales and bundled digital publishing.
Auddy’s management team comes from brands such as Sky, Universal Studios, Deezer, SoundCloud, Los Angeles Times, National Geographic, EMI and Netflix.
Keaze
2017
2021
Keaze is the UK’s leading tech provider to the affordable housing sector, with exclusive partnerships with the Greater London Authority and the National Housing Federation.
What started out as a way for housing providers and homeseekers to list and find properties via Keaze marketplace, has evolved into a software toolkit that dramatically streamlines the affordable home ownership process.
A connected ecosystem, centred around the customer journey, empowers housing providers and homeseekers alike.
Bunch
2016
2020
Bunch simplifies household bill management, consolidating gas, electricity, water, broadband and more into a single monthly payment.
Catering to over 25,000 customers, this innovative platform effortlessly personalises packages, offers seamless supplier switching, and ensures competitive rates. Whether a student, renter, or homeowner, Bunch’s tailored approach enables users to divide bills among housemates or maintain individual accounts equally.
Not just about convenience; their commitment to financial transparency and security is evident in their easy setup and predictable monthly payments. From the initial design to consistent monthly management, Bunch ensures an effortless experience, promoting financial security and independence for all users.
PubX
2020
2020
PubX is building the future for digital publishers. We develop Artificial Intelligence and Automation infrastructure that creates high ROI solutions to problems that publishers have with Monetisation.
With decades of experience in the Digital/ AdTech space, pubX’s founding team have pivoted away from building for advertisers, to level the playing field, equipping Digital Publishers with the technology the need to drive meaningful revenues, and yield, on their properties.
Avion
2017
2020
We are Avion. We power teams to build products that matter, and we do this by enabling them to plan, prioritise and visualise their feature backlogs using the most underrated framework out there — user story mapping.
By planning in Avion, product teams from Mercedes-Benz, AutoTrader and Accenture are speeding up their release times and delivering remarkable experiences that their users actually need. Teams using Avion are better able to move out of the “technical weeds” and can stop building software for the sake of it. Instead, they deliver more value to their users and measure it via outcomes, rather than output.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."
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"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."
"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."
"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."
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