scaling ambition
The Haatch Portfolio
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ShopAI
2024
2025
ShopAi transforms business data silos into conversational intelligence through white-label Ai deployment across 50+ channels.
The platform enables enterprises to access fragmented databases through natural conversation rather than complex GUI navigation, creating the first Omnichannel Ai-Mediated Business Communication Ecosystem.
Sailia
2020
2025
Sailia is the OS for activity businesses, replacing fragmented tools with a single system for bookings, staffing, resources, payments, waivers, memberships and analytics.
Founded by instructors, we help centres scale profitably and deliver better customer experiences, from watersports today to snowsports, air sports, venues, tours, and beyond.
Dataline Labs
2023
2025
Connect your data, ask a question in plain English, and MIRA delivers context-aware insights in seconds, turning siloed data into decisions that drive growth.
Trusted by the Ministry of Defence and ISO 27001 certified, MIRA is used across many industries including Manufacturing, Retail, Real Estate and Finance.
AAZZUR
2017
2025
AAZZUR is an embedded finance orchestration platform that enables brands to seamlessly integrate financial products (banking, cards, payments, lending, wealth management) into their services through pre-built modules and a curated ecosystem of 30+ fintech partners.
Sojo
2019
2025
SOJO is a fashion-tech platform re-inventing the clothing repair and tailoring industry. With their customisable technology and in-house repair centre, they power the aftercare services for some of fashion’s biggest names.
From Ralph Lauren to Marks and Spencer or from Selfridges to GANNI – SOJO enables you to book your tailoring or repair needs online or in-store and then have the item collected, fixed and returned back to you within a week.
For customers – SOJO brings you long lasting clothes that fit perfectly and for retailers, SOJO drive your sales, reduces your returns and increases customer loyalty.
Impact Advantage
2023
2025
Our SaaS platform measures your company’s social, employee and environmental impact and translates it into clear monetary value (£). Using impact economics, we move sustainability from a compliance cost to a commercial advantage, transforming your positive impact into your most valuable business asset.
Capably
2023
2025
Capably empowers professionals to automate complex tasks with AI in minutes, regardless of their level of technical expertise. Operating autonomously in the background, Capably acts as an extension of the teams it supports, driving greater productivity and efficiency. Anyone in the company can use Capably to automate back-office tasks like data entry and processing, generate insights and reports, manage projects, and more—all while the organisation maintains complete control and visibility over how and when employees delegate work to AI.
we’ve been on the journey with over 150 founders.
"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."
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"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."
"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."
"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."
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