scaling ambition

"Every professional services firm is sitting on data that tells them exactly where margin is being lost, but almost none of them can actually see it. Leaders make decisions on gut feel, teams run on intuition, and profitability erodes quietly in the background. Supo connects to the tools firms already use, pulls in up to two years of historical data, and delivers real-time intelligence on people, projects, and profit that most firms have simply never had access to. The results speak for themselves; Stephenson Law increased gross profit by 10%, Plume Group saw billable time jump 10% and gross profitability increase by 20%. What excites us most is that Supo doesn't just sit on a leadership dashboard. It makes data transparent across the whole firm, changing how everyone actually operates. That's when the real shift happens."

"We backed Bodyswaps because we didn't need to be convinced the problem was real. I spent a decade at Google building partnerships with carriers, OEMs, and institutions across global markets. You learn quickly what it looks like when a product genuinely solves a problem buyers are desperate to fix. Soft skills are the number one hiring gap employers talk about. Bodyswaps cracked that with VR and AI. What stood out to us wasn't just the technology, it was how fast institutions moved once they saw it. They've since secured partnerships with Meta and the Royal Society of Medicine and are now deployed in universities and hospitals across three continents. This team is building something that will define a category."

"We backed YASO because we had an unfair advantage as investors: we'd already lived this problem. Scott scaled his retail/ecommerce business to £45 revenue. I'd cracked cross-border manufacturing with Chinese suppliers in my first startup. We didn't need to read reports, we had the domain expertise and operational know-how to recognise the opportunity. That's why we were early, moved quickly and have continued to back them in every round since. In 11 months from launch, they hit $2.2M ARR with clients seeing 300-600% sales growth. We saw the vision, and we're here for the journey."

"We backed Sendr because we'd seen the outreach problem up close. Sales teams are sending more emails, more LinkedIn messages, more everything, and getting less back. Sendr flips that completely. Instead of volume, it gives reps AI-powered personalisation at scale; dynamic video, voice notes and custom landing pages all from a single recording or workflow. The engagement numbers tell the story: 25% of contacts interact with a Sendr page, 20% above cold email benchmarks, and half of those visitors scroll the full depth. Users have already created over 780,000 personalised pages. When outreach actually feels personal, buyers pay attention. That's the unlock."