We're delighted to announce that Prolo has successfully raised £4.2 million in Seed funding, in an oversubscribed round led by Triple Point Ventures, alongside a strong syndicate of investors including Haatch, a16z, Concrete VC, Foundation Ventures, Love Ventures, Portfolio Ventures, Anamcara Capital and Koro Capital.

The funding will accelerate Prolo's go-to-market strategy, expand its product capabilities and help the team continue building the AI-powered procurement platform that is reshaping how SME construction businesses buy materials, equipment and plant hire.

What Does Prolo Do?
Procurement remains one of the construction industry's biggest inefficiencies. While large contractors benefit from dedicated procurement teams and significant purchasing power, smaller firms are often left spending valuable hours sourcing quotes, negotiating prices and managing fragmented supplier relationships.

Prolo changes that.

The platform combines AI with human procurement expertise to act as an outsourced procurement team for SME contractors. Site managers can simply send a request via WhatsApp, email or phone, and Prolo searches a nationwide network of more than 185 suppliers to secure competitive pricing on everything from bulk materials to specialist plant hire.

Beyond sourcing better prices, Prolo also provides flexible credit terms of up to 90 days, helping contractors improve cash flow and confidently take on larger, more profitable projects.

The business was founded by serial entrepreneur James Morris-Manuel, who previously built Virtual Walkthrough into a European market leader before its acquisition by Matterport, where he went on to lead the company's EMEA operations.

Why This Matters
Construction is one of the UK's largest industries, yet procurement remains surprisingly manual. Smaller contractors often lack the buying power enjoyed by Tier 1 firms, leading to higher costs, slower purchasing decisions and unnecessary administrative burden.

Industry research highlights just how significant this challenge has become, with supply chain disruption and manual procurement processes contributing to delays across a substantial proportion of construction projects.

By combining AI-powered sourcing, enterprise-scale purchasing power and embedded financing into a single platform, Prolo is helping level the playing field for SMEs. Rather than replacing procurement teams, it gives smaller contractors access to capabilities that were previously only available to the industry's largest players.

As AI continues to transform traditional industries, we believe businesses that remove operational friction while delivering measurable cost savings will become increasingly valuable infrastructure for their sectors.

Why We Are Excited
At Haatch, we look for founders solving large, real-world problems with technology that delivers an immediate and measurable return on investment for customers.

Prolo fits that profile perfectly.

James is a proven founder with an exceptional track record of building and scaling technology businesses. More importantly, he has identified a significant pain point in an industry that has historically been underserved by modern software.
Construction procurement is a vast market, and Prolo's combination of AI, supplier network effects and financial services creates a compelling platform that can become deeply embedded within its customers' day-to-day operations.

The calibre of investors participating in this oversubscribed round further reinforces the strength of the opportunity, and we're excited to continue supporting James and the team as they build what we believe has the potential to become the leading procurement platform for construction SMEs.

Congratulations to the entire Prolo team, we're looking forward to the journey ahead.