Who They Are

Martee AI provides demand forecasting solutions tailored to the food-on-the-go industry. By leveraging artificial intelligence, their platform analyses various data points to predict consumer demand with high precision. This enables food businesses to optimise stock, reduce waste, and maximise profits.

What Problem They Solve

Traditional demand forecasting methods in the food industry often fail to account for the myriad of factors influencing consumer behaviour, leading to challenges such as:

• Overproduction – This results in increased food waste and associated disposal costs.
• Underproduction – This leads to stockouts, missed sales opportunities, and diminished customer satisfaction.
• Inflexibility – Inability to adapt swiftly to changing market conditions, seasonal trends, and external variables like weather or local events.

Martee AI addresses these issues by integrating internal sales data with external factors, providing businesses with actionable insights to fine-tune their operations. 

Traction and Progress to Date

Since its inception, Martee AI has demonstrated significant progress:

• Notable Partnerships and Pilots – Martee AI secured pilot programs with key players in the food industry, including a prominent sushi brand operating across France. These pilots provided Martee AI with real-world data to refine its demand forecasting capabilities and prove ROI for customers.
• AI Platform Validation – Through its initial pilot deployments, Martee AI has demonstrated measurable reductions in food waste and increased forecasting accuracy. Results show significant potential for reducing operational costs and boosting profits for its clients.
• Customer Pipeline – In addition to the pilots, Martee AI has garnered interest from other major players in the food-to-go market. Their growing pipeline of prospective clients highlights the scaleability and demand for their innovative solution. 
• Team Expansion – Assembled a dedicated team of professionals with deep expertise in both the food industry and artificial intelligence, positioning the company for sustained growth and innovation.
• Accelerator – Martee AI’s innovation and vision has led them to be recognised among 15 standout startups from Europe and Israel for Google’s AI-First Accelerator 

Why We Are Excited

At Haatch, we are passionate about backing businesses that leverage technology to disrupt verticals. Our enthusiasm for Martee AI stems from several compelling factors:

• Innovative Solution –  Their AI-driven approach directly tackles a pervasive challenge in the food-to-go industry, offering a scalable solution that enhances efficiency and profitability.
• Market Potential – The global food-to-go market is substantial and continually expanding, presenting extensive opportunities for Martee AI’s specialised services.
• Alignment with Industry Trends – With increasing emphasis on sustainability and waste reduction, Martee AI’s platform seamlessly aligns with industry movements towards more responsible and efficient operations.
• Experienced Leadership – The founders’ combined experience in the food sector and technology entrepreneurship instills confidence in their ability to execute the company’s vision effectively. This is also the second company we have backed Harry in through the Haatch funds. 

In summary, Martee AI’s innovative application of artificial intelligence to demand forecasting positions them as a transformative force in the food-to-go industry. Their commitment to reducing waste, enhancing customer satisfaction, and driving revenue growth aligns with our investment objectives, making it a valuable addition to the Haatch portfolio.