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Haatch Appoints Trio of Industry Veterans as Operating Partners to Help Supercharge Portfolio Growth
March 05 - 2024 - Press Release

Haatch, the award-winning B2B SaaS pre-seed and seed investor, is delighted to announce the appointment of three new Operating Partners to help further accelerate the growth of their tax-efficient and institutional funds and its strategic investments.

Jim Hawker, Matt Smith and James Brooke all join with immediate effect and will work closely with Haatch Co-Founders Scott Weavers Wright and Fred Soneya, existing partners Simon Penson and Mark Bennett and the rest of the Haatch team to provide senior support to the growing portfolio of B2B SaaS companies.

Scott Weavers Wright, Co-Founder & Partner, Haatch: “This is an exciting moment in the development of Haatch as we bring this industry talent into our business. The trio of successful entrepreneurs each brings a different perspective which will add a huge amount of value, not just to our investments but to the Haatch business itself.”

Fred Soneya, Co-Founder & Partner, Haatch: “This team will play an essential role in helping our founders build world-beating businesses. These operating partners are at the heart of our ‘more than money’ ethos and ensure that our founders are receiving practical skills and advice from people who’ve been there and done it.”

Jim Hawker was the founder of brand and performance marketing agency, Threepipe, which provides growth marketing services across paid media, SEO, Social Media, creative, PR and data sciences. Jim oversaw a merger and two acquisitions before selling the agency to global technology consultancy, Reply.

Matt Smith is a seasoned recruitment and technology consulting leader having worked at Harvey Nash as Managing Director & CEO across the UK, Ireland, Australia, and Japan for over 23 years. Matt joined The IN Group as Group CRO in 2020 and is currently Managing Director at Investigo and InX (part of TIG) across the UK and EU for all technology, CIO and Transformation brands. Matt has also held NED & Advisory roles with Data Clarity and BLOK Bioscience.

James Brooke was the Founder and CEO of Amplience which he built from the ground up to become a digital experience SaaS leader serving hundreds of leading retail and B2B eCommerce brands with next-generation content and asset management capabilities. James currently serves as CEO at Sweft LLC, a retail-focused product workflow automation business, and as a strategic board advisor to

The Haatch Portfolio

To date, Haatch has invested in and supported 91 companies with that figure expected to cross 100 by the end of March 2024. 

As Pre-Seed and Seed Investors, Haatch invest in B2B SaaS companies solving deep pains in the present and/or creating massive impact for organisations.

Recent investments include PerlonAI which is developing the next phase of intelligent outbound sales tools, Audiences which is the leading solution for delivering 1st party data to advertising & marketing and Veriom whose platform audits software systems for limitations and gaps causing software risks and provides the recommended actions for teams to take using AI.

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