Made With Intent is on a mission to give eCommerce its Moneyball moment.
eCommerce has always focused too much on the conversion and not enough on the person. This means online retailers have been concentrating on their pages instead of people’s buying stages. They’ve been prioritising the ready-to-buy minority and forgetting the future buyer majority. This not only leaves money on the table, but is wildly inappropriate to most customers.
Made With Intent’s Customer Intent Platform changes this perspective by introducing a new metric: Expected Conversion (xC™). It also gives retailers the analytics and experiences needed to predict and shift customer intent in a three-step cycle:
Understand customer intent and reveal expected site performance
Convert immediate sales and nurture future buyers, one segment at a time
Provide appropriate experiences based on buying stage, not landing page
It’s a more personable and more profitable way to sell online, leading to a 9.4% average revenue uplift. It unlocks the value others overlook. It’s Moneyball for eCommerce. And retailers don’t need extra data, development or design resource to use it.
Founded by David Mannheim, who has worked in digital marketing for more than 15 years. As a prolific voice in the experimentation, optimisation and personalisation communities, he has worked alongside several of the UK’s biggest retailers. He also founded User Conversion, a conversion rate optimisation consultancy, which was successfully acquired.